Google Analytics 4 Audit

Why should you consider a free Google Analytics 4 audit?

There are many factors that can affect the quality of data collected by analytics tools. Even the smallest change made to a website can impact data reliability. As your site evolves, it's inevitable that data quality will deteriorate - along with the reliability of generated reports and analyses.

Discover our offer and see what we can do for you.

You’ll find out whether you’re at risk of financial penalties.
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A free audit will reveal errors that could lead to legal violations and financial penalties - ensure your analytics are fully compliant.

You’ll ensure that you’re working with high-quality data.

‍We’ll identify data collection errors and provide you with a reliable source of information for making business decisions.

You’ll unlock the full potential of Google Analytics 4.

‍We’ll check whether GA4 is properly configured so you can fully leverage its capabilities and make data-driven decisions.

Data verification process.
‍See what we’ll review during a GA4 audit.

Tracking code implementation

We’ll verify the correct implementation of analytics scripts, ensuring they are present on every page of your website.

Data collection

We’ll check whether you’re filtering data properly. We’ll assess compliance with PII regulations and analyze how data is attributed to traffic sources.

Legal requirements

We’ll verify whether your website complies with legal requirements regarding the implementation of analytics tools.

Conversion and e-commerce data tracking

In Google Analytics 4, the priority in data analysis has completely shifted. The user is now the central focus. In Universal Analytics, the most important parameter was the session, to which users, pageviews, and events were attributed.

Frequently Asked Questions (FAQ)

What is a free analytics audit?

A free analytics audit is a detailed analysis of the implementation of tools such as Google Analytics 4, Google Tag Manager, or Consent Mode. We check whether the data is being collected correctly, whether the implementations comply with legal requirements (e.g., GDPR), and whether the tools accurately reflect what’s happening on your website. The result of the audit is a report detailing identified issues along with practical recommendations for fixing them.

Is the audit really free?

Yes - our audit is completely free and comes with no obligations. It’s our way of showing you the value of well-implemented web analytics. We believe that reliable data is the foundation of effective marketing. With the audit, you gain confidence that your decisions are based on verified information - not assumptions.

What tools do you check as part of the GA4 audit?

As part of the audit GA4, we primarily analyze the configuration of Google Analytics 4, including the event structure, conversion settings, and proper implementation via Google Tag Manager. We also verify whether data collection complies with GDPR guidelines - especially regarding the implementation of consent mechanisms (Consent Mode). If needed, we also review other tools such as Hotjar or Meta Pixel.

Do you need access to my accounts?

In most cases, we need access to Google Analytics 4 and preview mode in GTM. We treat each case individually - if additional data is necessary for a complete diagnosis, we’ll contact you and clearly explain what’s needed and why. We operate transparently and securely. Importantly, we’re happy to sign a Non-Disclosure Agreement (NDA) upon request.

We prioritize the security of your data and never use it outside the scope of the audit. Your business data stays with you and remains protected

How long does it take to prepare the GA4 audit?

Typically, preparing the audit takes 4 to 6 business days from the moment we receive all necessary access and information. If you need an urgent analysis, let us know—we’ll do our best to accommodate your timeline. Each report is prepared manually, tailored to the specifics of your website - we don’t use automated checklists.

What will I receive after the Google Analytics 4 audit?

You will receive a report containing a list of identified errors and risks (e.g., legal or business-related), an assessment of data quality, and a set of practical implementation recommendations. The report is prepared in a clear format - so it’s understandable to both technical teams and marketers. You can use it independently or choose to have us implement the changes for you.

Who is this audit for?

The audit is dedicated to anyone who uses analytical data in marketing, sales, or website management - from online store owners and marketers to IT teams and analysts. If you're unsure whether your data is reliable and whether your decisions are fact-based, this audit will help you verify that and regain control over your data.

What will I receive after the Google Analytics 4 audit?

You’ll receive a report that includes a list of identified errors and risks (e.g., legal or business-related), an assessment of data quality, and a set of practical implementation recommendations. We prepare the report in a clear and accessible format - so it’s easy to understand for both technical specialists and marketers. You can use it independently or choose to have us implement the changes for you.

What will I receive after the Google Analytics 4 audit?

You’ll receive a report that outlines identified errors and risks (e.g., legal or business-related), an assessment of data quality, and a set of practical implementation recommendations. The report is presented in a clear and accessible format - so it’s easy to understand for both technical professionals and marketers. You can either use it to make improvements yourself or entrust us with implementing the changes

Can I count on support with implementing changes after the audit?

Absolutely. If the audit report reveals any issues and you decide to take action, we can either handle the entire implementation process or support your technical team. We propose specific solutions, set a timeline, and deliver complete implementations. Our goal is not just diagnosis, but a real improvement in the quality of your analytics.

If you have more questions or simply want to get in touch with our team, click the button below.

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“They support us with non-standard Google Analytics implementations, complementing our analytics expertise from A to Z, meeting project expectations, and consistently delivering on time.”

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Co-Founder | Webnomads

“The cooperation went smoothly. We received a full GA4 implementation, and whenever questions arose, we got comprehensive answers. The implementation was completed on time, so we definitely recommend them.”

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Brand Manager | Deepbreath

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Free Google Analytics 4 audit