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Implementations

What is web analytics?

Web analytics involves a series of actions focused on collecting and analyzing data about users and their behaviors on websites. The goal of analytics is to understand and get to know the customers (current or potential) better. By working with this data, the aim is to increasingly tailor the usability of websites and communication to the needs and preferences of the users.

  • Get to know your users

  • Ensure the effectiveness of your website

  • Increase revenue

BENEFITS OF WEB ANALYTICS

Do more for your online business!

Users

You’ll get to know who the users of your website are and what their needs are. You’ll identify the biggest issues of your potential customers.

Traffic

You’ll find out what the traffic on your website looks like. Which acquisition channels are the most effective and which ones you should abandon.

Website optimization

You will determine which parts of the website need improvement, and how they should be optimized. You will enhance the users’ purchase paths.

Website monitoring

You will be able to continuously monitor the functioning of your website and minimize the risk of errors occurring.

THEY TRUSTED US

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Stages of Actions

How to implement web analytics?

01

Analytical tools audit

If your website already had analytical tools implemented before, we start our collaboration by conducting a comprehensive assessment of the Google Analytics configuration and other tools.

02

Identification of needs and analysis of business goals

The next step (and in the case of no previous tool configuration, the first step) will involve analyzing and evaluating the main directions of development and goals of your business.

03

Implementation of analytical tools and commencement of data collection

Proper implementation of new analytical tools, as well as verification of the configuration of those previously implemented, ensures the correctness of data collection.

04

Data analysis, reporting, and drawing conclusions.

We dedicate significant attention to creating clear and transparent reports, interpreting gathered data, as well as deriving practical insights from the analyzed material.

04

Creating recommendations

After analyzing the gathered data and defining the problem, we create recommendations aimed at assisting in improving the performance of the website, and consequently, your business.

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