On May 25, 2018, a new EU regulation called GDPR (General Data Protection Regulation) came into effect. According to the GDPR rules, websites are obligated to obtain user consent for processing data using cookies or similar technologies. As the owner of the website, you must meet the requirements of the regulation regarding personal data protection. In a situation where a user appears on the website for the first time, a popup message must be displayed to them. In this message, they will be able to give their consent for storing cookie files. Only when they grant this consent can we activate all analytical and advertising tools.
So-called cookies are computer data, particularly text files, that are stored on the end user's device while using a website. Cookies are most commonly used to optimize the website usage process and gather data that enables understanding of users' interactions with websites.
The President of the Personal Data Protection Office (based on the CJEU judgment) ruled that internet users must give consent to cookies in an active manner. It cannot be passive consent given solely through browser settings. Additionally, it was indicated that clear and comprehensive information should allow the user to easily determine the consequences of their consent.
Legal regulations were introduced several years ago, however, unfortunately, a large portion of websites still conduct these actions in an incorrect manner. In many cases, authorities issue warnings and recommendations, but for not meeting the requirements, high monetary penalties can also be imposed.
After entering the website, the user should see a pop-up message where they can either give or not give consent for cookies. In the case of granting consent, cookies activate analytical tools (e.g., Google Analytics 4, Facebook) implemented on the website, which rely on cookies. However, in the case of not granting consent, or until it is obtained, it should be assumed that there is no consent and tracking cookies should not be placed.
We recommend implementing the Cookiebot tool. It’s a consent management platform that provides transparency and control over all cookies and tracking on websites. The tool’s functionality is centered around granting consent for storage, monitoring, and control of cookies, as well as facilitating compliance with privacy regulations.
We are a certified Cookiebot partner in Europe.
The Cookie Banner functions as a mechanism to inform website users about how the website uses cookies. The Cookie Banner is used to notify users about this process and obtain their consent for the use of cookies.
For website users, the cookie banner is one of the most important mechanisms for increasing transparency regarding data processing. Thanks to it, users can understand what data is being collected, how it is being used, and have the option to give their consent or refuse it.
Many countries outside the European Union have also implemented regulations regarding online data protection and privacy that impact the use of cookie banners. For example, in California, USA, the California Consumer Privacy Act (CCPA) is in effect, which also requires informing users about collected data and allowing them to opt-out of the sale of their data.
We provide comprehensive implementation of Google Analytics Universal and Google Analytics 4. We will also guide you on how to read reports and analyze data.
Learn moreWe offer assistance through strategic consultations, meaning dedicated online analyst support for your company.
Learn moreWe conduct Google Analytics training with a learning plan tailored to your needs and level of knowledge. We emphasize practical experience.
Learn moreData Wolves is a company focused on effectively solving problems. They perform their work very well, often exceeding our expectations. We collaborated on the implementation and training of GA360 as well as comprehensive data analysis. It's hard to find someone with such a broad range of skills, so I can wholeheartedly recommend Data Wolves.
With Data Wolves, we've carried out projects related to the implementation of Google Analytics and Google Tag Manager, analytical consultations for marketing campaigns, and reporting in Google Data Studio. Collaboration with Data Wolves is consistently efficient, smooth, and at a high level of expertise. One of the few agencies that is truly focused on finding solutions. A long-term partner!
I collaborated with Data Wolves on the implementation of Google Analytics Universal and later on the migration to Google Analytics 4. Since we don't have a typical online store, Data Wolves proposed a custom implementation that fully meets our expectations. Finally, we have reliable data that has allowed us to optimize various processes within our company.
Data Wolves have supported us multiple times with custom Google Analytics implementations using Google Tag Manager and website handling, complementing our analytics capabilities from A to Z. They met project expectations and deadlines while fulfilling our requirements.
I'm glad that whenever I have any doubts related to web analytics, I can contact a trusted partner. Data Wolves can explain even the most complex analytical concepts in a reliable and simple manner. I recommend the collaboration!
We've been working together for several good years during which we've executed several projects. Starting from the implementation of analytical tools, through training, to internal consultations. Accuracy, reliability, proactiveness, and excellent communication - that's how you can briefly describe the collaboration with Data Wolves. Noteworthy is also Data Wolves' highly effective collaboration with agencies managing our marketing campaigns.
The collaboration with Data Wolves went smoothly without any issues. We received a full Google Analytics 4 implementation, and whenever we had questions, we received comprehensive answers and solutions. The conducted interview allowed us to precisely understand our needs, and the introduced changes enabled us to have better and more effective analytics. Moreover, the entire implementation was done on time, so we definitely recommend and will come back for more.
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