Standard Universal Analytics services stopped processing data on July 1, 2023. After this date, new data will only be processed in Google Analytics 4.
If you’re still not using Google Analytics 4, you won’t be able to compare year-over-year data, which will negatively impact your performance assessment. To avoid losing more data, we recommend transitioning to the new version of the tool as soon as possible.
Furthermore, configuring Google Analytics 4 now will allow you to use both services concurrently until July 2023. This way, you’ll gain greater historical data security and also have the opportunity to better familiarize yourself with the new system.
Google Analytics 4 is the latest analytical solution from Google available to every online business. This web analytics tool aids in measuring traffic and understanding user behavior on websites and online stores. To achieve this, GA4 utilizes event-based data.
We've already conducted dozens of different Google Analytics 4 configurations on service websites and online stores. We've worked on both small sites and those with several million daily users.
We haven't encountered a Google Analytics configuration yet where something didn't need improvement. Only accurate data allows for effective business growth.
The current version of Google Analytics – Universal – was introduced in 2012. Over the past 10 years, not only has internet marketing evolved, but analytics has also become much more complex. The shift in gravity from desktop to mobile devices, the emergence of new legal regulations – these are just a few of the arguments influencing Universal’s misalignment with current standards. This is precisely why the decision to discontinue updating GA Universal was made. Only a complete rethinking of the tool’s functioning could respond to the changing landscape.
Remember that only a proper configuration of Google Analytics 4 enables informed business decisions.
Google Analytics 4 provides better capabilities for analyzing user behavior on multiple levels. Advanced event implementation will allow you to understand potential customers.
Advanced Google Analytics 4 configuration allows for effective optimization of the purchase path on the website as well as its other elements.
Gaining a better understanding of users and subsequently improving website effectiveness will enable you to consistently work on increasing revenue generated through the website.
The new version of Google Analytics is the biggest revolution of the Google tool to date. GA4 is built on an entirely new data model. Compared to its predecessor, GA4 is more privacy-conscious, responding to legal requirements. Proper configuration of Google Analytics 4 allows for multidimensional analysis of user behavior across different devices, ensuring detailed and reliable data.
Contact usGA4 is exclusively event-based—pageviews, familiar from Universal Analytics, are now categorized as events as well.
Reports received from Google Analytics 4 are fully data-driven as they are sampled much less frequently than in Universal Analytics.
In GA4, you'll be able to customize the tool and reports to your individual business needs. Using GA4 allows you to create "tailored" reports based on cohorts, elaborate funnels, or user paths, among other features.
In Google Analytics 4, the priority in data analysis has been completely shifted. Now, the user is the central focus. In Universal Analytics, sessions were the most significant parameter, with users being assigned to sessions, along with pageviews and events.
We carry out the process of adapting your website's operation to legal regulations. We'll ensure that your site meets all requirements and regulations.
Learn moreWe offer assistance through strategic consultations, meaning dedicated online analyst support for your company.
Find out moreWe conduct Google Analytics training with a learning plan tailored to your needs and level of knowledge. We emphasize practical experience.
Learn moreData Wolves is a company focused on effectively solving problems. They perform their work very well, often exceeding our expectations. We collaborated on the implementation and training of GA360 as well as comprehensive data analysis. It's hard to find someone with such a broad range of skills, so I can wholeheartedly recommend Data Wolves.
With Data Wolves, we've carried out projects related to the implementation of Google Analytics and Google Tag Manager, analytical consultations for marketing campaigns, and reporting in Google Data Studio. Collaboration with Data Wolves is consistently efficient, smooth, and at a high level of expertise. One of the few agencies that is truly focused on finding solutions. A long-term partner!
I collaborated with Data Wolves on the implementation of Google Analytics Universal and later on the migration to Google Analytics 4. Since we don't have a typical online store, Data Wolves proposed a custom implementation that fully meets our expectations. Finally, we have reliable data that has allowed us to optimize various processes within our company.
Data Wolves have supported us multiple times with custom Google Analytics implementations using Google Tag Manager and website handling, complementing our analytics capabilities from A to Z. They met project expectations and deadlines while fulfilling our requirements.
I'm glad that whenever I have any doubts related to web analytics, I can contact a trusted partner. Data Wolves can explain even the most complex analytical concepts in a reliable and simple manner. I recommend the collaboration!
We've been working together for several good years during which we've executed several projects. Starting from the implementation of analytical tools, through training, to internal consultations. Accuracy, reliability, proactiveness, and excellent communication - that's how you can briefly describe the collaboration with Data Wolves. Noteworthy is also Data Wolves' highly effective collaboration with agencies managing our marketing campaigns.
The collaboration with Data Wolves went smoothly without any issues. We received a full Google Analytics 4 implementation, and whenever we had questions, we received comprehensive answers and solutions. The conducted interview allowed us to precisely understand our needs, and the introduced changes enabled us to have better and more effective analytics. Moreover, the entire implementation was done on time, so we definitely recommend and will come back for more.
Google Analytics 4 is the latest analytical solution from Google available to every online business. It enables the analysis of data regarding website traffic. Conclusions drawn from these analyses should be the basis for optimizing the website for revenue.
Yes! Google Analytics 4 is a free tool provided by Google. For larger websites, it's worth considering the purchase of a Google Analytics 360 license.
As soon as possible! Data processing for Google Analytics Universal (the current version) will stop on July 1, 2023. If you haven't implemented the new version yet, unfortunately, you won't be able to use features like year-over-year data comparison.
In the case of self-implementation, thoroughly familiarize yourself with Google's documentation. However, we encourage you to consider the services of professionals. We have never encountered a situation where everything was implemented correctly for our clients.
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